Sweater manufacturers set off a new wave of live delivery!

Sweater manufacturers set off a new wave of live delivery!


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    In order to expand the brand awareness of Puyuan sweaters, facilitate the rapid transformation of offline merchants, and enhance the ability of merchants to carry goods through live broadcast, on the afternoon of July 14, the "Industry Belt Merchant Support Program" event was jointly sponsored by Creative Space and the Zhejiang Branch of Giant Engine , Formally entered the Puyuan of Tongxiang, "China's No. 1 Sweater City", and officially held the launching ceremony in the Puyuan Youth Smart Cloud Valley. Qian Chenchen, deputy director of Tongxiang Municipal Bureau of Commerce, relevant persons in charge of Puyuan Town, representatives of relevant chambers of commerce, and sweater entrepreneurs attended the event.

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"China's No. 1 City of Sweaters" Puyuan "touched the net" Douyin, set off a new wave of live broadcast!


(Industry belt business support plan enters Tongxiang Puyuan)


    Tongxiang Puyuan has won the honorary titles of "China Famous Town of Woolen Sweaters", "China Market Famous Town", and "China's No. 1 Woolen Sweaters" due to the development and growth of the wool knitting industry. It has obvious characteristics of industrial agglomeration and has factories. Supply and traditional clothing market. However, this year's new crown pneumonia epidemic has also caused certain difficulties in the sales of traditional offline businesses.


    The relevant person in charge of Qingchuang Wisdom Cloud Valley said frankly that the most commonly used marketing method for local sweater brands and merchants is to organize investment conferences or participate in various industry exhibitions, etc., through the establishment of layers of offline channels to gain market expansion and Sales growth. However, the obstruction of offline channels during the special period and the rise of live streaming products have also brought new propositions to traditional economic development.


"China's No. 1 City of Sweaters" Puyuan "touched the net" Douyin, set off a new wave of live broadcast!

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(Puyuan sweater merchants are broadcasting live)


    The live broadcast has given birth to and promoted the rapid development of many new industries and new formats. The ensuing live broadcast boom, the entry of new players and the transformation of traditional e-commerce models have also brought new opportunities for transformation and development of Puyuan's wool knitting industry. The sellers who used to face customers and customers turned to face the camera, “Live broadcast is indeed a bonus period. Now only one day of live broadcast, our single-day sales can be more than ten times higher than usual.” A merchant said.


"China's No. 1 City of Sweaters" Puyuan "touched the net" Douyin, set off a new wave of live broadcast!

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(The sweater seller turns into a vibrato anchor)


    But for traditional businesses, how do you use the most efficient way to get through the closed loop of Douyin marketing? How do newbies do live broadcast? What if there is no traffic? At the event site, the relevant person in charge from the Zhejiang branch of Juliang Engine conducted a Douyin shopping cart + live broadcast gameplay sharing, Douyin account creation and case sharing, shop introduction and entry process, excellent merchant experience sharing, etc., through the content of the system Sharing, helping merchants quickly build awareness of Douyin live broadcasts, and in-depth understanding of store gameplay and content marketing logic.


"China's No. 1 City of Sweaters" Puyuan "touched the net" Douyin, set off a new wave of live broadcast!


    According to reports, Douyin’s “Industry Belt Merchant Support Program” allows eligible merchants to receive policy incentives such as “zero threshold” opening of small stores and cold-start traffic support, and resume sales through online channels in the shortest time. In addition, for different types of merchants, Douyin Live will also provide traffic blessings, and regularly provide in-depth project analysis and content creation training to help merchants complete the live broadcast.


"China's No. 1 City of Sweaters" Puyuan "touched the net" Douyin, set off a new wave of live broadcast!


    "We hope to take advantage of the huge traffic advantages, technical advantages and unique marketing methods of live short video platforms such as Douyin, and to provide targeted training, incubation and traffic based on the company's scale, quality, supply chain and e-commerce operation capabilities. Support to promote the optimization and upgrading of the live broadcast industry, boost the confidence of enterprises, promote the recovery of the industry as soon as possible, and help the development and construction of the Puyuan industry.” said the relevant person in charge of Qingchuang Smart Cloud Valley.


    It is understood that in the future, Puyuan will make efforts in industries, applications, talents, etc., to effectively open up the "last mile" of traditional enterprises and e-commerce platforms, and accelerate the promotion of new e-commerce models and new models including Douyin live broadcast. The format developed rapidly and orderly. As Puyuan’s first full-category supply chain live broadcast park, Qingchuang Wisdom Cloud Valley will also realize the in-depth interaction between Douyin live broadcast and the industry belt through Yungu Internet Red Academy, Qingchuang Live Broadcast Camp, etc., and empower the new ecosystem of the full-category industry .