HALO: Reconstructing the new ecology of the development of Chinese sweater manufacturers
HALO: Reconstructing the new ecology of the development of Chinese sweater manufacturers
On July 17, the "2019 China Knitting Innovation Annual Conference•Design Summit" was successfully held in Dalang Fashion Town, Longhua District, Shenzhen. With the theme of "New Fashion, New Design, New Business", this "Design Summit" looks at the development trend and innovation path of China's fashion industry from the perspective of the macro situation and top-level planning. At the same time, starting from the three major topics of "value driving force, green competitiveness, and digital growth power", it focuses on the return of cultural confidence and the improvement of consumer quality, focuses on sustainable new fashion and design development paradigms, and explores the integration of Internet of Everything commerce and smart fashion.
Sun Ruizhe, President of China Knitting Industry Federation, attended the meeting and made a keynote report on "New Fashion•New Design•New Business—The New Ecology of China's Knitting Apparel Industry Development." The new features presented in the context of the knitwear industry are explained in depth, and four relationships that need to be grasped for the current and future industrial development are also analyzed.
President Sun Ruizhe pointed out that China's knitting industry will face many challenges in 2020, but the firm pace of transformation and upgrading has not stopped. For enterprises, the "survival of the fittest" competition law has also been particularly prominent this year. Innovation and change have become a "standard" action for enterprises to accumulate survival capital and seek sustainable development. He pointed out:
Three prominent features of "new fashion":
——Reverse series from life to production
Lifestyle based on individual needs is leading the evolution of production, restructuring a flexible supply chain based on rapid response and effective production capacity, and promoting the precise matching and value integration between the supply side and the demand side.
——Accelerated transition from consumption to green
The in-depth transition from consumable fashion to "green fashion" characterized by sustainable development will gradually get rid of the social image of high pollution, high consumption, and high emissions that the traditional fashion industry bears.
——Deep integration from individual to group
The deep integration of individuals to groups forms a pan-fashion ecology. Only by integrating individuals into the group can they obtain the supporting advantages of deep association. Individuals can in turn promote the expansion and regeneration of the group's pan-fashion ecology by highlighting their own symbolic meaning.
Three outstanding features of "new design"
——Design is productivity
Design has the dual attributes of material productivity and spiritual productivity. It is not only "metaphysical", but also creates economic value. "New design" has ubiquitous penetration, creative intensive normality, and constantly upgraded technology.
——The simplicity of the design
Realistic crises and challenges let us usher in an era of "simple" design. On the one hand, it is reflected in the stability of product quality and the user-friendly function; on the other hand, it is reflected in the reasonable matching of cost performance.
——Design synergy
Collaboration is due to the vitality and openness of the fashion industry itself. Synergy can be cross-border cooperation and integration between the clothing industry and other industries, or it can be the integration and rational allocation of creative resources within the clothing industry.
Three prominent features of "new business"
——From O2O to OAO
The core of O2O is that consumers pay online and enjoy services online. OAO is a business model that integrates offline physical stores and online online stores, realizing online and offline information integration, transaction integration, settlement integration, and user integration.
——From shop-driven to data-driven
Data-driven breaks the classification of channels in the physical world, presents a decentralized and flat marketing pattern, and makes the retail scene a high-density, embedded, and invisible existence around consumer life.
——From industry retail to de-border retail
The combination with content, entertainment, and virtual reality provide unlimited commercial possibilities for instant links with all carriers that have data identification functions and transaction attributes.
President Sun Ruizhe emphasized that based on the above new characteristics, it is necessary to use a global perspective, take root in China's domestic consumer market, clarify development trends, formulate targeted and relevant development strategies, and focus on grasping the four internal development relationships, namely:
Division and Combination-the relationship between division of labor and coordination
The change from "boundary" thinking to "fusion" thinking; the change from "exclusive" thinking to "shared" thinking.
Old and new-the relationship between inheritance and transcendence
Recognizing national culture, reviewing historical classics, and reviving traditional skills have become new social trends;
Contemporary consumer aesthetics and industrial innovation need to awaken, activate and recreate traditional culture.
Light and heavy-the relationship between tools and goals
5G technological innovation is expected to bring new opportunities that are "light"; the importance of quality, ingenuity, and value should be maintained.
Benefit and justice-the relationship between development and responsibility
Establish a supply chain product quality and safety traceability mechanism; establish a fair competition business order and avoid e-commerce oligopoly.