The global market demand has not yet recovered, how big is the impact of knitted garment factories?

The global market demand has not yet recovered, how big is the impact of knitted garment factories?

    Since the new crown epidemic occurred and continued to spread, global knitting production and orders have continued to fall, and retail sales have suddenly dropped, which may continue to be a long-term downturn. From January to April 2020, the total exports of knitwear and apparel nationwide totaled US$70.139 billion, a year-on-year decrease of 10.49%. At this stage, the decline in China's knitwear and apparel exports is basically the same as that in 2009 after the financial crisis, and the overall industry will continue to be under pressure in the future .

     The sharp weakness in apparel consumer demand in the international market directly leads to the product structure of China's knitwear apparel exports. Although some European countries have gradually relaxed control policies and signs of recovery in the global supply chain, overall, the negative effects on the impact of the industrial chain are inevitable. Since the beginning of this year, my country's textile and apparel exports have shown an obvious "spinning increase in service", and the proportion of apparel exports has fallen below 50% for the first time in many years.

It is undeniable that the repeated epidemic situation may have incalculable potential impact on the knitting industry. Throughout the early stage of the epidemic, most of the knitting enterprises' factories faced shutdowns and shutdowns. Maintaining economic stability has become the top priority of the country and the knitwear industry. At the same time, enterprises should provide basic living security for workers who have lost their economic resources, and reduce the impact of the epidemic. At the beginning of the resumption of work, all walks of life increased production and construction efforts in an effort to restore economic and social order. However, there are still some major countries and regions in the world where the epidemic situation has not been effectively controlled. Various barriers are gradually being added between countries, and reinstatement enterprises will face new problems and challenges.

As the world's second largest economy, my country's foreign trade industry is developing rapidly, but under the influence of the global epidemic, foreign trade orders have suddenly dropped or even canceled, and many foreign trade-oriented companies are at a loss. For enterprises, there is no profit without a market, which means facing the embarrassing situation of "business is a loss", they have to choose to resume work and then stop again, or even go bankrupt.

In the face of the continuing downturn in the global economy and the dilemma of corporate survival, how should major companies in the knitwear industry analyze the situation in light of the general environment and their own conditions, make scientific decisions, and pave the way for the survival and development of enterprises? This reporter visited Several large-scale international knitwear production factories conducted in-depth discussions.

The first is the production order of the enterprise itself, and it is also the most important link in the survival of the enterprise. During the epidemic, can we maintain sufficient and stable raw materials? Can we ensure that employees return to work smoothly? Can we keep the production link free of loopholes and stable quality? These are the most serious challenges for the survival of enterprises, and the best way is to further improve Own industry chain. As an international apparel production group, a company said that in the epidemic, its own complete industrial chain mechanism of fashion has played a large role, from the raw materials, processing and production of knitwear to complete coverage of all links, In the face of the difficulties of the global economic downturn, companies can firmly grasp all aspects of the apparel trade and avoid excessive impact on the upstream and downstream industries. At the same time, with the solid strength accumulated over the years and the ability to adapt to the times when faced with challenges, enterprises have been able to adjust their strategies and deployment in time under the challenges, resume work and resume production smoothly, and develop the economy in a stable and orderly manner. When the market starts again, the complete supply chain can provide customers with the required product services in a timely manner.

Facing the economic downturn and the sharp decline in the market, enterprise transformation is an effective way to think about. Due to the impact of the great environment, many categories of commodities or sales models are no longer popular with the public. Once the market is lacking, companies will naturally face challenges in their survival. In this case, companies should adapt to their own strengths, and combine with the market trend under the "new normal" after the epidemic to transform into more and more companies' choices. The advantages of internal equipment, to meet the needs of global epidemic prevention, the addition of special protective clothing production lines such as civilian protective clothing, not only cleverly resolved the survival crisis, but also ushered in new opportunities and vitality.

Similar to industrial transformation, marketing transformation is also a desirable idea. As the global epidemic has intensified, the international market has plummeted, and the foreign trade industry has been hindered, the role of industrial transformation alone is not obvious. With the general increase in the income level of domestic residents, the efficient promotion of targeted poverty alleviation by the country, and the obvious trend of sinking consumption channels, the consumption potential of cities and rural markets in the third and fourth tiers and below has been continuously released, and mass consumption has grown rapidly. At this time, considering turning foreign trade into domestic sales is a good opportunity for development, knitted apparel companies can increase their efforts to develop the domestic market, expand their strength, and successfully overcome the difficulties.

Under the influence of global integration, even the slightest changes in the global economy may have an impact on companies. Therefore, we must strengthen our own strength, be good at analyzing the economic and market situation, adjust in time, adapt to the new environment, and prepare for various possible changes before we can survive in a dangerous situation.