Dalang knitwear manufacturers grasps the new development

In the History Museum of Xiangtou Community Village, Dalang Town, "the first village in China's wool weaving", pieces of historical relics tell how the wool weaving industry has transformed a traditional agricultural village that does not produce a single wool into annual collective income in the past 40 years. A wealthy new village of nearly 190 million yuan. Since a Hong Kong businessman opened the first wool knitting factory in Dalang in 1979, the wool knitting industry in Dalang has grown from scratch, from small to large, from weak to strong, from scattered to clusters, from OEM to self-owned. The brand continues to grow. Today, 1 out of every 6 sweaters in the world is produced in Dalang, and "Weaving City Dalang" has become the most famous business card in Dalang Town.

At present, facing new challenges in the development of the industry, Dalang actively seizes the new frontiers of the industry, promotes the upgrading of traditional woolen textile industry to intelligent manufacturing industry, fashion industry and cultural industry, and continuously improves the global competitiveness of Dalang woolen industry.

 The spring breeze of reform ▶▶ 40 years to build the most complete wool knitting industry chain in China

Driving on Dalang Yinlang North Road, various signboards related to woolen knitting on both sides are row by row. At night, it is neon flashing, reflecting the vitality of "Weaving City Dalang".

In May 1979, Hong Kong Xiehe Weaving Co., Ltd. opened Dalang Wool Weaving Factory, the first wool knitting enterprise in Dajingtou Village, in the form of "three to one supplement", which opened the development of Dalang wool knitting industry. prelude. In the following years, more and more Hong Kong-owned woolen enterprises settled in Dalang, and Dalang farmers washed their feet and went to work in Hong Kong-owned woolen enterprises, becoming skilled workers.

In 1985, the policy began to relax, allowing people with ability to set up licenses and start factories. The local Chen Xipei seized the opportunity and purchased 30 looms. With a unique management method, Dongguan Xingye Knitting Co., Ltd. has developed from a small factory with only dozens of people and simple production equipment to today's professional production of various items. A large private enterprise in woolen clothing.

Many Dalang people use their early production technology and management experience learned from Hong Kong-owned woolen enterprises to set up family workshop-type woolen factories such as "brother stalls" and "husband and wife factories". At one time, the Dalang woolen factories bloomed and formed " Every village's wool is winding, every household loom is ringing ". In the early 1990s, Dalang rapidly developed nearly a thousand private woolen enterprises. Ye Peihua, president of the Dongguan Wool Textile Industry Association, recalled, "At that time, buyers from all over the country gathered in Dalang to pick up goods, the hotel was full, and the streets were full of traffic."

"In the 1990s, the woolen knitting industry in the surrounding towns and towns was on a par with Dalang. The Dalang government pinpointed and correctly guided, and soon Dalang woolen textile ushered in the spring." The chairman of the committee, Chen Zhuquan, recalled the scene at that time.

Driven by the Dalang Town Committee and the town government, the Guangdong Woolen Market was completed and opened in 1995. The woolen professional streets and woolen villages, which are mainly private enterprises, have gradually formed a climate, attracting well-known raw material manufacturers from all over the country to settle, and formed sweater production. , Raw materials, auxiliary materials, machinery, washing water, bleaching and dyeing, printing, and trade equal to a more complete industry system.

Entering the new century, Dalang Maozhi has embarked on the fast track for development. At present, the town has 13,800 wool knitting enterprises, and the total number of NC looms exceeds 50,000. It has a woolen business district of 10 square kilometers, including 3 wool knitting professional markets, 6 wool knitting supporting areas and 12 Woolen Professional Street. The "Weaving Fair" held every year has become a weathervane for observing the development of the industry and has an important influence in the industry.

Transformation and innovation ▶▶ The rise of original power embraces technology and fashion

After more than 40 years of cultivation and development, Dalang Wool has become the largest industrial cluster in the country with the most complete industrial chain. In recent years, Dalang wool knitting has maintained a stable overall development trend. The number of market players has maintained an annual growth of nearly 20%. The annual sales of the entire industrial chain of clothing, yarn, machinery and other industries have reached 60 billion yuan, accounting for more than 70% of the total sales in Guangdong Province.

"One out of every six sweaters in the world comes from Dalang." The head of Dalang Wool Weaving Management Committee stated that Dalang was recognized by the China Textile Industry Federation as the first batch of "China's sweater towns" in 2002, 21 Fourteen national business cards are related to woolen knitting. The woolen knitting industry is the most developed industry in Dalang and the most important business card in Dalang.

In mid-March, the three-day "Spring Joint Exhibition" of the China Textile Industry Federation—Fabrics, Apparel, Home Textiles, Yarns, and Knitting was held in Shanghai in the same period at the same time, with 350,000 square meters and nearly 5,500 exhibitors. National Convention and Exhibition Center. As one of the most influential exhibitions in the industry, the "Spring Joint Exhibition" has become an important platform for Dalang Woolen to compete with its peers in the industry and show themselves. This year, the Dalang Wool Exhibition Group has more than 80 enterprises with a total area of more than 1,000 square meters, the largest scale in history. The well-known brands Impression Prairie and Huangshi Sha in the town also independently participated in the 2019 CHIC (Spring and Summer) Clothing Fair.

Behind the increase in quantity is the confidence that Dalang Woolen has led the industry through transformation and innovation. At the exhibition site, the non-dyeing and pollution-free organic cashmere garments exhibited by Impression Prairie use natural plant dyes that have been explored for many years, while satisfying consumers' needs while taking environmental protection into consideration. Knitwear with a sense of design and high-end elegance; smart music caps and smart gloves on display at Kangbo Clothing combine technology with woolen knitting to achieve Internet + woolen knitting advanced garment customization.

"As people's consumption levels improve and consumption concepts change, knitted products become more and more fashionable and diversified, and their advantages continue to emerge. Under the new situation, enterprises should proactively cater to consumption and upgrade towards high-quality development of technology, fashion and green." Yang Jichao, vice chairman of China Textile Federation, spoke highly of Dalang's product development and trend guidance. These companies that integrate R & D, design, production and sales represent Dalang's original strength and play a prominent role in the process of building industrial clusters and regional brands.

Follow the trend ▶▶ Multi-stage collaborative innovation to promote industrial upgrading

The person in charge of Dalang Wool Management Committee stated that “technology, fashion, and green” has become the new positioning, industry new label, and new social awareness of China ’s textile industry in the new era. + N "management service system, grasping the three main outlets of original design, new yarn, and intelligent manufacturing, and promoting the traditional woolen textile industry to the smart manufacturing industry, fashion industry and Cultural industry upgrade.

"1 + 2 + 5 + N" industry management service system is an important institutional design that promotes Dalang Wool to a high level of development. "1" is an industry management committee, "2" is a model workshop for the representatives of the party and the people's congress, "5" is the five industry associations of woolen fabrics, design, machinery, e-commerce, and yarn, and "N" is the N markets Subject and service platform. At present, this system has been completed. Management committees, studios, industry associations, and public platforms play management services in their respective fields, and win development advantages with management advantages.

In addition, in recent years, the trend of the transformation of Dalang wool knitting from a production base to a modern wool knitting trade city is obvious. The wool knitting trade city with the wool knitting trade center as the leader has gathered more than 50% of woolen sweater production enterprises and more than 80% of wool knitting Yarn and CNC loom sales companies, as well as 4 large professional markets for wool knitting, 6 knitting knitting zones and 12 knitting knitting streets, are the knitting knitting districts with the most complete industrial facilities and strongest comprehensive strength in the country . In line with this trend, Dalang is accelerating the construction of a 10-square-kilometer woolen business city, further improving the development level of "industrial-urban integration" and forming a benign situation in which industrial development and urban upgrading are mutually reinforcing.

In addition, Dalang continues to create "10 industry brand activities", including weaving fairs, sweater festivals, domestic travel, outing exhibits, spring yarn exhibitions, design competitions, online design competitions, wool knitting skills competitions, fashion trends release, designers Annual meetings, etc., to enhance the influence of Dalang Wool. Dalang will “go out and bring in” with a more open mind, and participate in the competition of economic globalization in an all-round way, fully displaying the transformation of modern woolen commerce and trade city, woolen intelligent manufacturing base, and woolen fashion output base. Results.

From the perspective of the industry, original design, intelligent manufacturing and new yarns are becoming the three main outlets for the development of the woolen industry. At present, intelligent equipment and tools such as Dalang woolen seamless looms, simulation simulation design, and intelligent cores are rapidly promoted, and functional materials such as fire prevention, waterproofing, and graphene and various fancy yarns are emerging in the Dalang market. The town has more than 1,300 middle and senior designers, and has cultivated outstanding designers such as Huang Gang (who was rated as "China's Top Ten Fashion Designers"). The person in charge stated that Dalang will continue to enhance the added value of Dalang woolen products and the competitiveness of the industry through collaborative innovation in yarn, design, smart manufacturing, and branding.

 ■ Journalists' Notes

Dalang wool knitting factory

The road to upgrade is getting wider and wider

Statistics show that Dalang has 21 national-level business cards, including China's lychee town, China's woolen sweater town, China's electronics and information industry town, national civilization town, national ecological town, and China's woolen culture and art town. The 14 business cards are all closely related to woolen knitting.

Walking in the streets and streets of Dalang, you can easily feel the deep integration of the "wool weaving" element with the urban spirit. When the Dalang wool knitting factory was completed 40 years ago, few people thought that a thin woolen yarn had become a "main line" of Dalang's 40-year development. Today, Dalang gathers more than 13,800 related companies in the wool knitting industry, from raw materials, auxiliary materials, production machinery to production and sales to form the most complete wool knitting production chain in China. Within Dalang, companies can buy the latest yarns as fast as possible, find the most skilled workers, match the most professional markets, and link global buyers. The annual "weaving fair" is becoming important to lead the industry trend. wind vane.

Mao Dalang Wool also faces new problems. With foreign trade occupying an important position, how to cope with the increasingly complicated external environment? How to improve the competitiveness of products when competition between different industrial clusters is becoming increasingly fierce? How to cultivate and attract more high-end and high-end talents in the process of industrial innovation and upgrading ... These issues are all issues that Dalang Woolen must face in the process of developing to a higher level.

Wu Dalang has targeted thinking on these issues. In recent years, Dalang has continuously increased its brand cultivation efforts, vigorously promoted the popularization of new automation equipment, and strengthened the industry's original design capabilities through design competitions and cooperation with professional institutions. Driven by a series of forward-looking measures, the upgrade of Dalang's traditional woolen textile industry to the intelligent manufacturing industry, fashion industry and cultural industry will become wider and wider.